New Analytics Feature: Adsense Integration

by Stephen Fluin 2010.01.30

Google Analytics continues to prove itself as one of the top and most important tools for website analytics today. Recently Google added a new feature for those that use both Google Adsense, and Google Analytics. This feature is the ability to cross-reference data between these two applications. What this means is that not only can you see what visitors are coming to your site, and what they are viewing, but you can cross-reference this data with how much money they are providing you.

As an example, if we look at we will see that Google Chrome accounts for around 30% of the traffic. What is odd is that over the past 3 weeks, 100% of adsense revenue has come from Chrome. This strange pattern is again repeated for Linux. Linux makes up around 40-50% of traffic, but ends up providing nearly 100% of adsense revenue.

Keep in mind that for this site, sample sizes are very small. From this type of data and with a larger sample size, it is clear that these new features are going to help those seeking to monetize their web presence and content greatly.