Did you know that THE ALGORITHM KILLED JEEVES? This is an interesting idea that xkcd is doing. There is an a s k .com marketing campaign where strange billboards with cryptic messages are being placed all over a city. But when you search google or other search engines for the term, all you get is people wondering about the billboards. XKCD has taken it upon himself to attempt to commandeer the marketing campaign by using the keywords and asking people to link to him. If he succeeds, it could change marketing because companies could steal or build upon others campaigns to a much greater degree than they do now.
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